- Cricket West Indies (CWI) has entered into a landmark two-year partnership with Coca-Cola, naming Coca-Cola the Official Soft Drinks Partner and designating POWERADE and Dasani as the Official Hydration Partners for West Indies cricket operations at all levels.
- This partnership ensures high-quality hydration for players across all CWI programmes—from grassroots to elite teams—while also enhancing fan engagement and matchday experiences through Coca-Cola’s global marketing expertise.
- CWI’s alignment with Coca-Cola signals a bold commercial strategy, leveraging partnerships with globally respected brands to grow the game, strengthen player welfare, and deepen connections with Caribbean fans.
ST. JOHN’S, Antigua – Cricket West Indies (CWI) is proud to announce a new and dynamic two-year partnership with globally renowned beverage brand Coca-Cola.
This will designate Coca-Cola as the Official Soft Drinks Partner and will see POWERADE and Dasani water named the Official Hydration Partners of CWI.
This collaboration marks a historic moment in the world of cricket and reinforces Coca-Cola’s commitment to celebrating and supporting the global sports community.
The partnership, secured through the Coca-Cola Caribbean System, took effect from June 24, 2025, just ahead of the men’s legs of the West Indies “Full Ah Energy” Home Series, which bowled off with the first Test Match between West Indies and Australia at the Kensington Oval in Barbados.
Dasani Water and Powerade will be provided for all CWI cricket operations, including youth and high-performance programmes.
Cricket West Indies’ CEO, Chris Dehring, spoke on the importance of such a partnership.
“Hydration plays a critical role in athlete performance, safety, and recovery, and ensuring consistent access to high-quality hydration solutions across all levels of cricket—from grassroots and age-group programmes to our elite men’s and women’s teams—is a top priority for CWI.”
“This partnership ensures that the hydration needs of every player across the region are met, reinforcing our commitment to player welfare, preparation, and development.”
This partnership underscores Cricket West Indies’ commitment to delivering world-class cricket experiences while working alongside globally respected brands to grow the game and inspire generations of Caribbean fans.
“We are incredibly excited about this partnership with the CWI,”
said Vineet Singhal, VP Franchise Operations Caribbean at the Coca-Cola Company.
“Through POWERADE and Dasani, we are bringing science-backed hydration solutions to players in the Caribbean, helping them to stay at their peak performance.”
In addition to hydration, Coca-Cola will take the lead on event and fan engagement, leveraging their global brand power to activate across CWI events, venues, broadcast, and digital platforms.
“This partnership also represents a strategic alignment focused on enhancing the matchday and fan experience across the region”,
said Dehring.
“It marks a new chapter in how we build relationships with global commercial brands. Coca-Cola, POWERADE and Dasani bring not only world-class products but also unmatched expertise in consumer experiences. Their support will help us enhance our events and deepen connections with our fans.”
Carlos Diaz, VP International Operations, KOSCAB Holding Limited added,
“Cricket is more than just a sport; it is a unifying force that brings communities together and inspires passion and pride. We aim to continue to support the development of cricket in the Caribbean and provide fans with unforgettable moments both on and off the field.”
Coca-Cola, one of the world’s most recognized and respected brands, has a long history of association with major global sporting properties, including cricket.
This partnership underscores the brand’s dedication to promoting athletic excellence and cultural heritage.
Most recently, the brand was a key sponsor of the ICC Men’s T20 World Cup 2024, which was hosted right here in the Caribbean, and recognizes the unique cultural and commercial value that West Indies cricket brings to the region.
