BRIDGETOWN, Barbados (CMC) — Plans are in the pipeline for region-wide broadcasts of the WICB Professional Cricket League (PCL) Regional 4-Day Competition from this year, a joint statement from WICB and telecommunications provider Digicel has disclosed.
WICB and DIGICEL announced yesterday that the new broadcast initiative will form part of a fresh momentum to support “the long form of the game, and the future of Test Cricket”.
Broadcasting of the PCL matches to the region is among highlights of a new four-year agreement between the two organisations in support of the sport.
The deal also includes sponsorship of the women’s and U19s teams in addition to the men’s senior team.
“The stunning recent successes of the men’s, women’s and U19 teams have once again broadened the appeal of the game and excited new audiences,” said John Delves, Chief Commercial Officer at Digicel Group. WICB and Digicel have inked a new agreement which will also involve coaching clinics across the region as well as branding and promotions.