June 25, 2021, 12:39 p.m.
ST JOHN’S, Antigua – Cricket West Indies (CWI) today announced a new media and data agreement with sports content giant Stats Perform who will become CWI’s exclusive partner of official international and domestic cricket data and live stream rights.
- Partnership covers exclusive collection and distribution of official CWI data and insights to broadcasters, media, sponsors and sportsbooks
- Agreement also includes exclusive distribution of CWI live video streams to sportsbooks, including upcoming tours by Australia and Pakistan
This partnership brings a new revenue outcome for CWI through live streams, live data, and news video for all CWI home international fixtures across all men’s and women’s formats (involving the men’s, women’s and ‘A’ team). It will include the ongoing high profile tours against South Africa and Australia, and both Men’s and Women’s fixtures against Pakistan. It also covers CWI’s domestic competitions such as the CG Insurance Super50 Cup and West Indies Championship.
CWI will join Stats Perform’s slate of exclusive and official real-time statistics across multiple cricket rights holders including from Cricket Australia, England and Wales Cricket Board, International Cricket Council, New Zealand Cricket and Cricket South Africa, offered through Stats Perform’s Opta and RunningBall brands. This service helps the world’s most popular broadcasters, publishers, search engines, fantasy providers and sportsbooks create rich experiences for cricket fans and bettors. The addition of live video of CWI international and regional matches games to Stats Perform’s livestream platform, which supplies premium live game streams to licensed sportsbooks, will further enhance in-play cricket betting services.
CWI’s website and social media channels will benefit from comprehensive coverage of live scores and statistics for every player and team, across all their fixtures, enhancing the scoring and player data available for West Indies fans to engage with.
Dominic Warne, Commercial Director for CWI said:
“Partnering with Stats Perform creates a valuable new channel to increase the audience for and distribution of West Indies and regional tournament content allowing us to further connect with fans and partners in the Caribbean and overseas.
This partnership also delivers a new revenue stream for CWI with distribution of content and data into sportsbooks, fantasy providers, global media and broadcasters. Stats Perform should be an excellent partner for CWI, considering their understanding of fans and the sports ecosystem, and the additional reach and data benefits that this partnership provides.”
Stats Perform SVP Rights & Business Development, Chris Catling said:
“Stats Perform is the largest official cricket data provider in the world and our sports content is trusted by millions of cricket fans. We are thrilled to have been selected to help CWI enrich and inform coverage of its competitions, as well as drive more entertaining fantasy and betting experiences.”
About Stats Perform
Stats Perform collects the richest sports data in the world and transforms it through revolutionary artificial intelligence (AI) to unlock the most in-depth insights for media and technology, betting and team performance. With company roots dating back almost 40 years, Stats Perform embraces and solves the dynamic nature of sport – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. As the leading sports data and AI company, Stats Perform works with the top global sports media, tech companies, sportsbook operators, teams and leagues.
For more information, visit www.StatsPerform.com